Gearfest is a festival produced by Black Student
Assembly and is a staple event on the university's
social calendar, especially for the thriving
black-identified community on campus.
The event Increases in reach and scope with
each year, and continuously evolves to be bigger
and better. In the past, Gearfest showcased
blooming artists such as Jhene Aiko, Tory Lanez,
J. Cole, and Bruno Mars. Every year, we push for
novel ways to bring fresh names and
up-and-coming artists to USC's campus, in
addition to showcasing the many talents and
skills found within our very own student body.
This year, Gearfest will be more than just a concert
-- it will be a music festival curated by BSA's newest
initiative, Creative Experience.
During the day, attendees can enjoy student and
local artist performances, participate in various
festival activities including henna tattoos and water
balloon painting, and visit booths hosted by local,
black-owned businesses. The sunset will initiate
Gearfest's transition to a full-size concert,
showcasing the infamous talents of underground
and mainstream artists; music that relates across
races, genders, and sexualities.
Gearfest is our chance to showcase and empower black excellence, to combat the harsh light in which our community has been submerged and to support the many small, innovative, businesses in the Los Angeles area. Scheduled right in the middle of Black History Month, this celebration will accentuate the success that people of color have achieved and the myriad of possibilities yet to be explored within our community.